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Understanding How To Hold Your Phone When Recording Video

A recent Santander advert illustrates very well what happens when you hold your phone differently when recording video. Here is the Santander advert: Many of the video clips fill the entire screen, like this one here, and that's because the mobile phone was held horizontally when the [...]

By |2017-03-05T17:30:47+00:00March 5th, 2017|Categories: Tips, Video|Tags: , , |0 Comments

It’s Hip To Be Square – Video Marketing

I’m showing my age with that title! “It’s Hip To Be Square” was released by Huey Louis and the News in 1986. A lesser remembered event from 1986 was that a full survey was carried out at Loch Ness in the hope of finding proof that Nessie existed. No proof was found. My reason for [...]

By |2017-04-02T21:09:21+00:00January 30th, 2017|Categories: Social Media, Video, Video Marketing|Tags: , , , |0 Comments

Building Trust using Video in your Marketing

I’ve had an interest in video since the late 1990s; I realised how important video was as a medium and used video clips in educational multimedia products to increase engagement. I believe that websites should be more than just pictures and text and a few years ago I decided to promote videos to businesses [...]

By |2017-01-28T19:07:59+00:00January 16th, 2017|Categories: Video, Video Marketing|Tags: , , |0 Comments