90% of customers report that product videos help them make purchasing decisions. 64% of customers are more likely to buy a product online after watching a video about it (Source: Hubspot)
People Like Video
Video is the most engaging online medium. It grabs people’s attention and is an excellent way of conveying lots of information in a short amount of time, showcasing your products or services.
Videos Build Trust
We create videos for businesses to enhance their online presence. With video you can introduce who you are, show people what your business is all about and improve your ‘know, like, trust factor’.
Video Encourages Sharing
Audiences are more likely to embed, share or comment on content which includes video than on text-only content, especially on social media platforms such as Facebook.
Google / YouTube
Google owns YouTube and so if Google considers that a video embedded on your website is good content then that can affect its search engine ranking.
Email Engagement
Emails with titles asking you to watch a video are more likely to be opened and a video embedded in an email increases the click through rate.